MARKETING A PROFESSIONAL PRACTICE

Location: Hotel Apollo, Ferndale, Randburg, Johannesburg
Date and time: 24 June • 26 August • 27 September • 4 November - Your choice

Early Bird Special – R2451 VAT inclusive valid until Friday 10 June. Thereafter R 2964 VAT inclusive.

Space is limited to 15 attendees. Register today!
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MARKETING & PROMOTING YOUR CONSULTING BUSINESS

Date: 24 June
Venue: Hotel Apollo, Ferndale, Randburg

INTRODUCTION

Marketing professional & consulting services is no longer that easy nor simple. Traditional Marketing Methods no longer work to market a consulting business.

With issues of reputation, lack of trust paramount in Business and the impact of Social Media, professionals service providers have had to rethink their marketing and reputation building efforts.

This intensive one- day training seminar will take an in-depth look at what works and doesn’t work in professional services and consulting marketing and will equip delegates to develop a marketing strategy that will work for any consultancy and professional practice.

This Seminar is based on more than 20 years of international & local research amongst consultants, professional service providers and business development managers.

LEARNING OBJECTIVES:

On completion of the seminar the participant will market & sell his or her services in a manner appropriate to the role and status of a professional adviser & understand the-following, select those proven strategies which are congruent with his or her desired professional image and reputation and preferred personal behaviors and implement them effectively.

Attendees will learn the latest practice building & professional services marketing techniques from the best in industry and will learn ways to incorporate them into their own consulting practices.

This intensive one- day workshop will analyse topics such as:

What it takes to become a Rainmaker
The key factors of consulting success
How to build your image and reputation and have clients come to you
How to position yourself as a thought leader, build a reputation and create a name for yourself using tools such as the Law of Attraction, Reputation, Social Media and name recognition
How to make your knowledge & expertise pay
Why your current clients are a goldmine and why you should deepen relationships and business with them
Create new opportunities with prospects and target organizations
How to get more and better referral business
How to use low cost/ no cost ways of gaining professional exposure
How to generate ‘static’ income
How to price services for maximum profit and income
When to use and how to write contracts
How to write business winning proposals including how to tum the first client meeting into a contract
Professional Marketing & Promotional strategies – What is appropriate and when you should use it
Using the press, media & social media such as Linkedin, twitter, Facebook and other social networks to build a favourable reputation, relationships & presence
How to make networking and relationship building pay
How to find new opportunities to capitalize on your knowledge and skills irrespective of economic circumstances
How to plant seeds now for a harvest in the future

Practical tips and techniques for success.….. and much, much more.

Handouts and exercises will get you thoroughly involved in the planning process, creating a fast-paced workshop! A Workshop at which you will learn skills and tips that will enable your marketing efforts to become even more impactful.

BENCHMARKING

How can you increase your chances of success? By learning from those who are successful you can shorten your own learning curve and the path to success in your chosen endearing.

Learning from other colleagues about what works and doesn’t work for them is a powerful tool and quick learning method.

Click here to register http://marketingaconsultingpractice.invite43.com/

WHO SHOULD ATTEND:

The seminar is targeted at new consultants, practice development managers, seasoned consultants and professional services providers and those interested in adopting new and powerful tools to increase marketing ROI and move closer to marketing success.

The seminar will be facilitated by international speaker and reputation management consultant, Deon Binneman.

ABOUT DEON BINNEMAN:

Deon Binneman is a reputation management specialist, thought leader, keynote speaker and seminar leader on building, sustaining, protecting and restoring business reputation. He has been in private practice for the past 15 years and have rendered services in 12 countries including South Africa, Australia, China, Malaysia & Singapore. See his profile – http://www.linkedin.com/in/deonbinneman

For further Information

For more information on this Seminar, interested readers can call 27 011 4753515, e-mail deonbin@icon.co.za or go online to take a look at the outline and rave reviews by previous attendees and register at http://marketingaconsultingpractice.invite43.com/

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QUOTES & THOUGHTS

In the meantime, whilst you consider whether you should attend, why not read these articles – Increase your Revenue Streams – As consultants, speakers, and authors, we need to constantly seek ways to… http://tumblr.com/xivp8sd8x and check out the article on seed planting – One sales person to another: “I made 20 sales calls today!” The other one: “Oh, I also did not… http://tumblr.com/xiviw6ju2
SPACE IS LIMITED. RESERVE YOUR PLACE NOW. REGISTER ONLINE.
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o COSTS: R2451 per person VAT inclusive. Registration close Monday 20 June at 17hoo.

3 or more delegates from same company – 10% discount

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o** HOW TO REGISTER**

Method 1 – Just press YES on this website and complete a small dialog box. I will then follow up with you.

Method 2 – e-mail reputationeducation@icon.co.za for a registration form (Note: Payment is required prior to event- at close of business on the 20 June – email me with questions – Please note that seating will be limited and that only a maximum of 15 consultants will be accommodated. So register quickly if you would like to secure your seat.)
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o REFERENCES

This is what certain delegates had to say about previous workshops:

Dear Deon – Thanks for helping me. The workbook you gave me is like a Bible to me. Every day I read a few pages and action them. Minah

Hi Deon. Just loved the workshop yesterday. You’ve fired me with inspiration and energy. Thank you so much. You are awesome. Kind regards Lesley-Ann van Niftrik, Public Relations Specialist

Dear Deon – I found the course very insightful. For me one of the greatest benefits I received was to interact with others in similar positions, facing similar challenges, facilitated by an expert. Where else can you get that? Certainly not at a marketing conference / exhibition, not in a lecture situation nor through online forums (people are concerned about confidentiality). This is one area where I think you could potentially market the course. Thanks for a great session. Leanne Pinnock – The IQ Business Group

Many thanks for your interesting workshop. It was an excellent experience that I thoroughly enjoyed. Your presentation was stimulating and provided plenty of good ideas and much food for thought. Interacting with the other participants was extremely valuable and has provided some useful contacts. – Dr Michael Glencross, Head, School of Business, Bond SA

Thanks for a very informative course. When you’re constantly working in marketing you tend to get into a routine and sometimes you need a ‘refresher’ to refocus on getting the best results. A few times during the day I got the feeling that I needed to kick myself for having lost direction. I loved your analogy of the funnel – Wendy Evans called it the barge approach and uses the 90 day call cycle. I know it works, yet I stopped doing it. I started it again this morning, and it was so easy to make those few calls. I will be presenting this to our sector leaders and I hope I can do justice to your course. – Petra Krugel, Business Development Manager, Turner & Townsend

“Thank you for a simple, practical and effective workshop. While I practised a lot of the marketing techniques instinctively, you succeeded in showing me that "instinct" is not as important as "constant". You raised the awareness that marketing is an ongoing activity, as important as delivering quality work every time and sending out invoices on time. The funnel visual is imprinted on my brain and I am already working on plans to keep it full of marketing impact so that the work keeps trickling in. – Ingrid Staude-Griesel, Managing Member: Words’Worth Publishing Consultants
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TERMS & CONDITIONS

The course fee is inclusive of the event proceedings, materials, refreshments and lunch.

Upon the completion and receipt of the registration form a confirmation letter and invoice will be sent.

REPUCOMM request that all payments be made within 5 working days of the invoice being issued. Please note that full payment must be received prior to the event. Only delegates that have made full payment will be admitted to the event.

Payments can be made via bank cheque or Electronic Funds Transfer (EFT). We will not be accepting cash, cheque or other payments at the event.

Substitution & cancellations policy. If for some reason the delegate cannot attend they are allowed to send a substitute in their place. We welcome written notifications of all substitutions up to seven days prior to the event. All REPUCOMM contracts carry 100% full liability upon receipt of registration. All cancellations must be put in writing to REPUCOMM. Upon receipt of the cancellation letter a full credit voucher will be issued for use against any future REPUCOMM events or products. If a client does not attend the event, this will be deemed as no show. No refund and no credit voucher will be issued.

REPUCOMM will at all times seek to ensure that all efforts are made to adhere to meet the advertised package, however we reserve the right to postpone, cancel or move a venue without penalty or refunds. If an event is canceled REPUCOMM will not be liable for client’s airfares, hotels costs or other travel costs incurred.

PAYMENT DETAILS

Payment is due in 5 days. By signing and returning this form you are accepting our terms and conditions. (Registration is only confirmed on receipt of payment.)

If force majeure were to occur REPUCOMM accepts no responsibility or liability for any loss or damage caused by events beyond their control, including, but not restricted to strikes, war, civil unrest,flight delays, re flood,fire, or any adverse weather conditions.

Upon receiving this signed booking form, you the client hereby consent to REPUCOMM to keep your details for the use of future marketing activities carried out by REPUCOMM and 3rd party organizations & partners.

Copyright and Intellectual Property. Any redistribution or reproduction of part or all of the contents in any form in connection to this event is prohibited without prior written consent by REPUCOMM.

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